Director and Consultant
Luke’s background in market research, management and leadership provides an ideal platform for evidence-based consultancy.
As an expert in research design, Luke specialises in providing clients with tailored research solutions, helping them address a wide range of business objectives. No matter the project, the intelligence gained must inform the subsequent commercial decisions to be made.
Luke’s research experience covers a variety of industry verticals, and spans the full breadth of market research methodology: from depth interviews on the slopes of the French Alps, to quantitative interviewing in the suburbs of Sao Paulo; from setting up global online communities to conjoint analysis of new concepts; from observations in supermarkets in Dudley to statistical customer segmentations of emerging markets – Luke’s unique experience means he can develop the appropriate programme to suit all research needs.
Luke’s passion for the commercial application of market research and research best practice is the cornerstone of the We Achieve insight consultancy services.